who-is-recruiting-your-study

Who’s Really Recruiting Your Medical Market Research Study?

Even though I am only 30 years old, I consider myself a veteran of the market research industry. I started my career in market research around the same time I was able to buy my first alcoholic drink (what a timely coincidence). I had no clue what market research was at the time; however, thanks to my thirst for knowledge, a passion for technology, the patience of awesome clients, and many late nights, I evolved into somewhat of an expert over the years. In that time, I have seen the industry grow by leaps and bounds with online panels, social media, smartphone applications, and other advanced technologies. It would be, however, dishonest to say that all of the changes have had a positive effect on the industry. Continue reading